April 14, 2011
By Adam Bink
So this is interesting: NOM’s attempt to get supporters to push out information it doesn’t want to be seen pushing, thinking of its supporters as tools. Also, NOM apparently fears Elton John supporters. Here’s Louis (bolding mine):
As early as last year after the Summer for Marriage Tour, NOM had the idea of assembling a special team of particularly homophobic propagandists dedicated supporters, which I lightly touched upon discussing NOM’s illusion of support. The task of this team is to do the work NOM doesn’t want to do or officially engage in. Let me give an example.
A couple of months ago, Elton John publicly changed his opinion on same-sex marriage and came out supporting marriage equality. Naturally, NOM wanted to go after him for his change of heart but “due to Elton John supporters and various other reasons” NOM decided not “to push the story” officially.
However, NOM’s secret online propaganda team was instructed to “make [Elton John’s change of heart] public in a more suitable way” to allow NOM to covertly attack the pop legend in a way that would officially leave them out of the fray. It was important to NOM to create the illusion that Elton John’s change of heart naturally spurred a public backlash when all the while it was NOM pulling the strings from above.
In exchange for their propaganda work, NOM is offering rewards.
As part of my job with NOM, I was instructed to create a point system to reward the propagandists. Everything they do will be tracked and NOM plans to reward them. In the future, when this team gets off the ground, NOM intends to use the technology behind Mr. Brown’s ActRight conservative activism website to facilitate tracking, create a competitive atmosphere between the propagandists and allow them to redeem the points they earn in a variety of ways, including lunch with Mr. Brown himself.
I wonder how NOM’s supporters would feel to know they are thought of as tools. Personally, as a person who has been asked to take action (on many other issues by many people and organizations) I always like to feel that I’m invested in an organization and a part of it, not a tool used for, well, dirty work.