September 6, 2011
By Adam Bink
Near the top of the list is this billboard, funded by the National Organization for Marriage in New York State:
No website to check out. No discernible message or reason given. And really, how many people in McDonald’s district know who McDonald is?
Lately, NOM has been doing a lot of things that have no serious theory of how it will be accomplished, like their multi-year plan for repealing marriage equality in New York State with no serious viable chance, which my gut tells me they did just because some donor or donors demanded “a plan.” This is the same thing: someone tells you to “do something!”, so you panic and spend it on stuff like this. How much is this really going to contribute to his defeat? Of course, I recall the Human Rights Campaign took out “George W. Bush: You’re fired!” billboards and slapped them on the sides of trucks in 2004, but did include a URL; the “slogan” was more popular back then with The Apprentice; everyone knew who Bush was; he had a serious chance of being defeated when they were taken out. In other words, a path forward for the potential viewer and action-taker.
Jeremy Hooper adds:
Not to mention, beyond just the dated dictum: No candidate has even announced an opposition campaign. So at this point, not only is McDonald not fired — he’s not even thinking about updating his resume yet! You’d think that if NOM wanted to spend its donors money on silly little roadside attractions, they’d at least pinpoint a path forward rather than merely positing this generalized need for regression.