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Golden Oldie: Chick-Fil-A’s WinShape Foundation: Now partnering with NOM’s Ruth Institute

NOM Exposed Right-wing

This Golden Oldie recalls the story Jeremy broke on Chick-Fil-A partnering with NOM, which made headline news around the country and spurred a continuous boycott. The extensive comment thread on the news with 234 comments can be found here.

We at P8TT are taking Christmas through New Year’s off, with occasional light posting. Golden Oldies you requested will run in the place of regular posts. If you’d like to suggest one from this year, please leave your suggestion in the comment thread. Regularly scheduled programming will resume on January 2nd -Adam

This is a very weird story Jeremy just broke- and which includes video of Jennifer from right here at NOM Tour Tracker.

Also, if a logo at the bottom of the Ruth Institute’s new site isn’t good enough for you, consider that the logo is that same as that of Winshape Marriage, which is Chick-Fil-A’s project to strengthen “traditional marriage” through camp retreats and counseling. That project is also listed on the Wikipedia page for Winshape Foundation. It can also be accessed through http://www.winshape.org.

Basically, Chick-Fil-A and Ruth Institute are, apparently, now working hand-in-hand. Read on -Adam

Cross-posted at Good as You

By Jeremy Hooper

Okay so this is going to take a little explanation. But stick with it. It’s a good find, especially in light of the recent Chick-Fil-A/Pennsylvania Family Institute sponsorship controversy and Chick-Fil-A’s corporate silence on the matter.

So alright, let’s begin with some background on the two players we’ll be discussing:

  • Screen Shot 2011-01-06 At 2.46.27 PmThe Winshape Foundation is the charitable of Chick-Fil-A and its founder Truett Cathy. The foundation has several Christian focuses, all focused on strengthening certain values. Fair enough. In a perfect world we would all be able to come together and jointly work for some of their very valid goals.

Okay, so Ruth has been pushing something called The Reel Love Video Challenge. We showed you a promo for the contest back in December. Basically, the idea is for young people to make :30 second videos telling what lifelong love means to them. And again, just like with the Winshape Foundation’s work, the whole contest would be totally benign and even positive, if not for Ruth/NOM’s agenda towards LGBT people.

Right, so today we were mindlessly knocking around the Reel Love video site, primarily as a distraction. However, through our bored surfing we happened to catch note of a few new references to something unfamiliar to our “culture war” eyes. Something called LoveIsHere.com:

(red arrows are ours)

201101061447

[SOURCE: Ruth Institute’s Reel Love Video Challenge]

Never before hearing of such a site, we grew curious. So the next thing we did was take a look at the coding of the Ruth Institute’s “Reel Love” site as one commonly does, right?). This is what we found:

201101061433

[SOURCE: Ruth Institute’s Reel Love Video Challenge]

For the non-HTML geeky: Basically the highlighted coding shows that the frame on the site into which the videos are posted is actually not hosted on Ruth’s “Reel Love” site, but rather is coming from a separate, unannounced ‘Love Is Here” site. So growing even more curious, we headed over to LoveIsHere.com, where the only content at this point is this:

Screen Shot 2011-01-06 At 2.34.40 Pm

[SOURCE: LoveIsHere.com]

Okay, so this landing page is written in the same theme and style as the “Reel Love” contest. So it would seem that this is a planned effort that Ruth will use to turn this contest into further movement for their cause. Right. Whatever. Not out of line for them to do so, as far as the effort itself goes.

But — but, but but: It’s when one looks down a little further on this launch page that it gets interesting:

Screen Shot 2011-01-06 At 2.36.50 Pm

[SOURCE: LoveIsHere.com]

See what it says down there? Yup, that’s right: This planned site with undeniable ties to Ruth (and therefore NOM) is a project of Chick-Fil-A’s WinShape Foundation. The same Chick-Fil-A that already has some unanswered questions regarding a (now-scrubbed) sponsorship claimed by Pennsylvania’s leading anti-marriage equality group.

Now, who knows how LGBT-focused this yet-to-launch site will be. The content plan that we dug up doesn’t seem explicitly LGBT-focused:

Screen Shot 2011-01-06 At 2.40.22 Pm

But still: The Ruth Institute is *BEYOND* focused on gays and the civil discrimination thereof. Morse even tours around on NOM-sanctioned buses for that “godly” cause:

When we see major American companies getting in bed with that which threatens our own bedrooms, we can’t help but take note. Here’s hoping Chick-Fil-A/WinShape (to whom we’ve registered contact) will this time offer a response.

***

*UPDATE: In a very odd turn of events, the site seems to have somewhat launched in the literally minutes since our post went up. Now when one loads the site, the 1/11/11 landing page is (usually) gone and there is some aggregated content from other sources. We say “usually,” because sometimes we still get the landing page.

*UPDATE2: Here’s the direct LIH page where the Ruth contest is hosted: http://loveishere.com/partners/videos/2/drjweighsin.html. Also, Ruth’s E.D. created a pdf document wherein she encourage bloggers to embed the contest, complete with LIH URL, onto their own sites. The connections could not be more obvious.

**UPDATE3: It seems the plan is to launch this LIH effort on Saturday January 8th, with a featured 60 second spot airing during the TV movie CHANGE OF PLANS (on FOX, 8pm EST). This per an email posted on Bill Coffin’s site. The same Bill Coffin who, on 12/1/10, Tweeted the following:

Screen Shot 2011-01-06 At 4.08.07 Pm

1 Comment

  • 1. Thark  |  December 28, 2011 at 6:34 pm

    I say we flood them with REAL LOVE, that knows survival, even under their most irrational assaults, as they spew from the most unexpected place.

    We're here. Queer. And we never have to deal with straight Alpha-males in our otherwise superior relationships…

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