April 23, 2012
By Adam Bink
Just released by the Campaign to Protect All NC Families. Here’s the first, on how Amendment 1 would take away health insurance from the 5-year-old daughter of Melissa and Libby, a North Carolina same-sex couple who have health insurance through Libby’s employment for the city of Durham and its domestic partnership benefits plan:
If Amendment 1 passes, they are afraid that their daughter will lose her health care. And the cost of getting her an individual policy is prohibitive.
Here’s the second ad, which tells the story of a North Carolinian who is a survivor of domestic violence and currently has a protective order against her attacker. They were never married. She is afraid that a court could decide that her situation is not “domestic” because they were not married and that her protective order could be put in jeopardy.
Of note: her attacker is out of prison and she actually filmed this ad at great risk to her personal safety.
A little reaction: These ads tells the story of how much Amendment 1 overreaches in the fashion of Arizona’s Prop 107 in 2006 banning same-sex marriage and other relationships between unmarried couples of ALL genders (it was defeated 52-48% precisely because it overreached to affect people regardless of sexual orientation or gender). These ads will go up on the air starting this morning (in all markets statewide, according to the campaign) and chip away at the same Achilles’ Heel. According to the campaign’s management last night, the message of these ads tested most strongly in focus groups with North Carolina voters, but they also aren’t so poll-tested as to be flat — they are emotional and most likely resonate.
One more item of note especially to this community: these ads, were co-produced by Chad Griffin, the co-founder of the American Foundation for Equal Rights, which sponsored the Perry lawsuit challenging the Prop 8 lawsuit in the courts. Chad is also the incoming President of the Human Rights Campaign.