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Free corporate money for pro-equality causes


By Adam Bink

No kidding.

Some allied organizations are competing in the Pepsi: Refresh Everything contest. It’s simple. Pepsi gives away tens or in some cases, hundreds of thousands of dollars to non-profits. Last year, a group called the Progressive Slate, made up of progressive non-profits, won hundreds of thousands for their projects. No kidding. 11 of the 12 non-profits won $500,000 in November. For more, my former colleague, Mike Lux at OpenLeft, wrote about the contest from his point of view as a person who’s spent considerable time trying to develop funding streams for progressive organizations.

This time around, the Progressive Slate is competing for more cash, and more equality organizations are participating. GLSEN, Equality Pennsylvania, GLAD, and the PROMO Fund (to create a community wellness LGBT group in Missouri) are part of the Progressive Slate competing.

Your help is easy. Simply cast your ten votes today, tomorrow, and Monday.

Daily voters receive a short email each morning in the month of August with a link where you can go and cast 10 votes each day for all the organizations on the Progressive Slate (that’s what they’re calling all of our groups working together).

Just your e-mail is needed. You can even unsubscribe if you need to. It really works- $500,000 worth of Pepsi’s money just went to progressive non-profits two months ago. I just voted myself for this round.

Plus, Center for Progressive Leadership, an ally of Courage Campaign’s, is going to help Courage Campaign get onto the slate for the next round- so you can be all signed up in advance for that round, too! Therefore, a two-fer, and I love two-fers.

You can vote here.


  • 1. Peterplumber  |  January 29, 2011 at 4:31 am


  • 2. Kathleen  |  January 29, 2011 at 4:42 am

  • 3. JonT  |  January 29, 2011 at 8:32 am

  • 4. RebeccaRGB  |  January 29, 2011 at 10:23 am

  • 5. Sagesse  |  January 29, 2011 at 4:49 am


  • 6. Rhie  |  January 29, 2011 at 5:36 am

    A corporation actually doing something USEFUL with their money? Absolutely I'll vote!

  • 7. Ann S.  |  January 29, 2011 at 7:44 am

    Whoa. Really?

    Rushes off to vote

  • 8. Chris in Lathrop  |  January 29, 2011 at 9:08 am

    ♫ Voted!

  • 9. Richard A. Jernigan  |  January 29, 2011 at 10:42 am

    Going in to cast my votes in just a short while!

  • 10. Ronnie  |  January 30, 2011 at 12:00 am

    Going to check it out…..also….I'm going to go through my emails today checking out threads that were posted while I was on vacation or got buried in my inbox that I missed….just thought I'd let you guys know, just in case you subscribed to those threads & receive the emails about it….but first I'm going to go jogging w/Woody, shower, then eat breakfast…mmmmmmm….coffee….<3…Ronnie

  • 11. Rich  |  January 30, 2011 at 12:23 am

    I voted yesterday; some wonderful causes representing the LGBT community are listed here.

  • 12. Papa Foma  |  January 30, 2011 at 8:02 am

    WHy aren't there 200 people doing this from Prop8TT? Even an old man like me can figure it out!

  • 13. Ann S.  |  January 30, 2011 at 8:13 am

    Maybe there are. I'm doing it.

  • 14. takemusu  |  January 30, 2011 at 11:56 am

    Step 1: Pick a cause or causes (up to 10 I think), you can vote for each one of those once a day. So vote daily.

    Step 2: You can use each of your emails. Most of us have several so granted this can be time consuming but let's say you have 4 e'mails that means you could vote for each one of your causes 4 times daily.

    You won't be spammed!! You can opt out of any contact.

    The Pepsi site is moderated and they do NOT like people suggesting this on their site. If you do your comments may be removed. But unlike Prop 8 election where I only got to vote once … you can vote multiple times daily if you have more than one e'mail.

    Step 3: be sure to use the comments section to post that you voted and network causes. Suggest something like "voted for you, also supporting _______ in the $5k education section".

    There are so many "causes" that if you're saying something like that give them a hint, name of the cause, amount and section to help likely supporters find each other.

    This way similar non profits can support each other.

    Also Pepsi purges the page monthly. Causes that are at the bottom and staying there month after month get dropped and make room for new applicants.

    This means if you see an LGBT cause you think is a good idea and is at the bottom right at the end of any month you have today and tomorrow to get them off the bottom rung.

    Don't worry about them winning …. just keep them off the bottom rung at the end of the month.

    Reason I know this is I participated in a FB campaign that got a school funding for solar panels and then helped other schools off the grid.

  • 15. Susan  |  January 30, 2011 at 10:25 pm

    This is legit, I have been voting for a great animal cause for two months and didn't know any equality causes were on the list. I will now vote for them as well. Unde the 50k category, please cast a vote for FIXNATION. It's a clinic for free cat spay and neuter services that I have personally used and they really need the help. They're good people and do support thr LGBT community, please vote.

  • 16. takemusu  |  January 31, 2011 at 3:11 pm

    Thanks Susan, As of the last time I checked there were 3 causes benefiting LGBT youth which were in the top 4 in 25k. Those 3 will probably get their grant. I did not see any in danger of being kicked off.

    Now it's a new month to fund the non profit groups which support our families and allies.

    I bet NOM does not have to do this to fundraise 😉

  • 17. Richard A. Jernigan  |  January 31, 2011 at 11:37 pm

    No, they don't. But at least our side does not have to lie in order to raise funds.

  • 18. Update on the Progressive&hellip  |  January 31, 2011 at 7:01 pm

    […] wrote this past weekend about free corporate money for causes like GLSEN and GLAD via the Pepsi Refresh Everything contest. […]

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    Watch it…

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    Fruit And Vegetable Diet…

    […]the time to read or visit the content or sites we have linked to below the[…]…

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