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How not to spend $40,000 keeping gays from getting married

Marriage equality

By Adam Bink

Near the top of the list is this billboard, funded by the National Organization for Marriage in New York State:

h/t to Towleroad for the photo

No website to check out. No discernible message or reason given. And really, how many people in McDonald’s district know who McDonald is?

Lately, NOM has been doing a lot of things that have no serious theory of how it will be accomplished, like their multi-year plan for repealing marriage equality in New York State with no serious viable chance, which my gut tells me they did just because some donor or donors demanded “a plan.” This is the same thing: someone tells you to “do something!”, so you panic and spend it on stuff like this. How much is this really going to contribute to his defeat? Of course, I recall the Human Rights Campaign took out “George W. Bush: You’re fired!” billboards and slapped them on the sides of trucks in 2004, but did include a URL; the “slogan” was more popular back then with The Apprentice; everyone knew who Bush was; he had a serious chance of being defeated when they were taken out. In other words, a path forward for the potential viewer and action-taker.

Jeremy Hooper adds:

Not to mention, beyond just the dated dictum: No candidate has even announced an opposition campaign. So at this point, not only is McDonald not fired — he’s not even thinking about updating his resume yet! You’d think that if NOM wanted to spend its donors money on silly little roadside attractions, they’d at least pinpoint a path forward rather than merely positing this generalized need for regression.


  • 1. Ann S.  |  September 6, 2011 at 2:41 pm

    NOM: You're Fired!!

  • 2. Mark M. (Seattle)  |  September 6, 2011 at 4:02 pm

    Lord how I wish it were that easy LOL

  • 3. Ronnie  |  September 6, 2011 at 3:04 pm

    Subscribing & sharing…………

    Kristin Chenoweth Has Got Your Back
    The diminutive songstress packs a powerful vocal punch, which she uses to stand up for what she believes is right.

    Study Finds Gay Couples Becoming More Monogamous

    Big Gay Ice Cream Shop Opens in NYC, Gets Benediction from Drag Queen, Anthony Bourdain, Bassoonists: VIDEO

    & "On Saturday, September 3, 2011 at CityWalk in Los Angeles, CA, supporters danced to the iconic tune of "Ain't No Mountain High Enough" by Diana Ross, in support of "Talk To Me," The Trevor Project's Campaign for Conversation in recognition of National Suicide Prevention Week. "

    [youtube AB_ST0-2bCE youtube]

  • 4. Cat  |  September 6, 2011 at 3:38 pm

    Great news feed, Ronnie!

    As for: Study Finds Gay Couples Becoming More Monogamous, very interesting. From the study:

    "2.) Increased acceptance of same-sex relationships has a direct correlation with increased monogamy"

    I'm sure the anti-gay groups don't like to hear this. If they really want to protect marriage they should embrace marriage equality and acceptance of gays and lesbians. Not only would we have more stable same-sex households, we probably would have less closeted gays that are in an unhappy and unstable opposite-sex marriages, with divorce looming around the corner. Not to mention gay youth who would be singled out no more than left-handed people, reducing the number of teen suicides.

    The true test of supposedly unhealthy behavior is to consider what happens if you accept and embrace it. Does it lead to problems, or does it reduce problems? Accepting gays clearly does not lead to the hell and damnation scenarios that the anti-gays are preaching. Quite the opposite. It would be truly Christian to accept gays and lesbians. I'm sure Jesus would approve.

  • 5. Anna  |  September 6, 2011 at 3:32 pm

    Not to mention that Bush was elected in 2004, so HRC (or any other opposition party, really) ads weren't effective enough ;P

    Regressive negativity like this doesn't work well, no matter what side you're on

  • 6. Ziege  |  September 7, 2011 at 9:08 am


    Let's not pull our punches here. The HRC is pretty terrible, and wasting money on stupid signs on trucks is the least of the reasons why. Don't give them a pass just because they're on 'our side'.

  • 7. bonobo  |  September 6, 2011 at 3:48 pm

    I think it falls under the heading of announcing a bus tour, buying and decorating the bus, and then not going to most of the stops you announced. Perhaps they have no web site 'cause they didn't want to put in a comment section. Like having to answer a few questions?

  • 8. TomTallis  |  September 6, 2011 at 3:51 pm

    If that (those?) billboard(s) cost $40,000 that only demonstrates just how deep NOM's pockets really are and how formidable they're going to be in Minnesota. They're going to be able to saturate the airwaves, internet, and news media with all their lies, and inevitably people on the fence are going to believe those lies and vote to put a ban on equal marriage in the state constitution.

  • 9. thark  |  September 6, 2011 at 4:02 pm

    not really, this looks like a last hurrah with these $40,000 trifles, not deep pockets. (deep pockets would explain NoM's active purchases of signature gathers for defeating the FAIR Act in CA…only the money "needed" for that seem non-existent, according to recent reports.

    Someone else said it best: This is anti-gay faction lawyers, bilking H8ers out of every cent they can.

    TO which I say: have at it. Ultimately, Justice…remains on the side…of justice~

  • 10. AnonyGrl  |  September 7, 2011 at 10:01 am

    I wonder if this falls under "campaigning" which NOM is supposed to not do much off, according to their tax status and charter.

  • 11. Paul  |  September 6, 2011 at 4:29 pm

    What would the message be? "You're Fired" for supporting a law establishing equal rights for citizens under New York law? "You're Fired" for supporting a law which 70% of New Yorkers agree with? What would the website say? They can't be any more specific with their message, because being specific is even LESS useful than this message.

  • 12. Carpool_Cookie  |  September 6, 2011 at 4:31 pm

    "Near the top of the list is this billboard, funded by the National Organization for Marriage in New York State"

    Wow. They showed such restraint not putting "F@G LOVER!" under his name.

    Can you imagine what the same billboard, trying to dump an official who supported overturning the anti-miscegenation laws in the 1950's or 60's, would have said?

  • 13. Ronnie  |  September 6, 2011 at 4:44 pm

    Federal Appeals Court Says Same-Sex Partners of Arizona State Employees Can Have Health Benefits

    "In issuing its ruling Tuesday, the appellate court ruled that denying the benefits would violate the equal protection provisions of the U.S. Constitution."

    (me) DING DING!!!!…. <3…Ronnie

  • 14. jpmassar  |  September 6, 2011 at 4:57 pm

    Wow! That seems like a BFD.

    "Of particular significance to the district court was the fact that while the plaintiffs produced expert analysis on the impact of the law on the state's expenditures and found it minimal, the court was not provided any evidence of the actual amount of benefits the state paid for same sex partners," Judge Mary Schroeder wrote for the court's three-judge panel. "Defendants nevertheless contend on appeal that this law is rationally related to the state's interests in cost savings and reducing administrative burdens. As the district court observed, however, the savings depend upon distinguishing between homosexual and heterosexual employees, similarly situated, and such a distinction cannot survive rational basis review."

  • 15. PoxyHowzes  |  September 6, 2011 at 7:10 pm

    Note that this was the 9th Circuit!
    Note that they said, independent of Judge Walker, that the discrimination could not survive rational review.

  • 16. Elizabeth_Oakes  |  September 6, 2011 at 10:12 pm

    I think that's going to be the new catchphrase for granting victories to our side, since it allows skittish courts to avoid having to give a definitive answer to the question of whether LGBT people qualify for civil rights protections due to strict scrutiny/protected class status. Clever way around the "immutable characteristic" requirement.

  • 17. Greg  |  September 7, 2011 at 7:31 am

    Once again, Arizona shines like a beacon of enlightenment – surrounded by a sea of mindless prejudice.

  • 18. Elizabeth_Oakes  |  September 6, 2011 at 4:48 pm

    Looks like this billboard is close to the ground, ripe for some creative liberation of meaning.

  • 19. RWG  |  September 6, 2011 at 6:30 pm

    I actually drove by one of these earlier today, about 15 miles from where I live. I wished I had a can of black spray paint. I think "Mormon Bigots!" would have been a nice counterpoint to the billboard's message. Strangely, it was located on a secondary road in a village of no more than 1500 people.

  • 20. Sam_Handwich  |  September 7, 2011 at 3:11 am

    Maybe Donald Trump will sue NOM for copyright infringement. 😀

  • 21. Greg  |  September 7, 2011 at 7:25 am

    Well, at least it's somewhat heartening to see NOM waste their money on pointless billboards – rather than spend it in some way that might do some harm to the cause.

  • 22. AnonyGrl  |  September 7, 2011 at 7:52 am

    Quite true!

  • 23. Reformed  |  September 7, 2011 at 8:38 am

    They are probably hoping that a local news program will do a "Who's behind those ugly bill boards" story. I hope the 40,000.00 stimulates the local economys that suffer this blight.

  • 24. Reformed  |  September 7, 2011 at 8:40 am

    No doubt they called the local stations and "asked" who is behind those ugly billboards.

  • 25. Ronnie  |  September 7, 2011 at 9:19 am

    Medicare Steps Up Enforcement of Visitation and Representation Rights for Gay Partners in Hospitals

    From the Department of Health and Human Services (HHS):

    "Today, the Department of Health and Human Services (HHS) announced new guidance to support enforcement of rules that protect hospital patients’ right to choose their own visitors during a hospital stay, including a visitor who is a same-sex domestic partner. These rules, finalized by the Centers for Medicare & Medicaid Services (CMS) in November, apply to all hospitals that participate in Medicare and Medicaid. The guidance also supports enforcement of the right of patients to designate the person of their choice, including a same-sex partner, to make medical decisions on their behalf should they become incapacitated."

    (me) Awesome……<3…Ronnie

  • 26. AnonyGrl  |  September 7, 2011 at 9:56 am

    I KNOW who Roy McDonald is, and MY first thought was "What did the CEO of the McDonald's Corporation do to piss some random person off enough that they bought cheesy, unintelligible advertising space out in the countryside on a back road??"

    Do we have a mole in NOM's strategy department? Because, honestly, strategy? They SUCK at it. What an enormous waste of money on their part.

  • 27. Ronnie  |  September 7, 2011 at 9:57 am

    Bloomberg Chairs Gay Fundraiser for GOP Senators Who Helped Pass Marriage Equality in NY

    "Mayor Michael Bloomberg, philanthropist and political strategist Tim Gill, and hedge fund manager and marriage equality supporter Paul Singer are chairing a fundraiser on October 13 for Republican New York Senators James Alesi, Mark Grisanti, Roy McDonald, and Stephen Saland, whose votes were instrumental in passing same-sex marriage, at the Union League Club in New York City."

    Maryland Governor O'Malley to Attend Marriage Equality Fundraiser

    "Maryland Governor Martin O'Malley will be in attandance at an Equality Maryland fundraiser for marraige equality at 5:30 tonight in Chevy Chase, the AP reports: Gov. Martin O’Malley, who has announced he will be sponsoring legislation in next year’s session to legalize same-sex marriage in Maryland, is scheduled to attend. Lt. Gov. Anthony Brown, Attorney General Doug Gansler and Comptroller Peter Franchot also are scheduled to attend, as well as Howard County Executive Ken Ulman."


  • 28. trlrprkatty  |  September 7, 2011 at 10:25 am

    One small swipe of charteuse and one longer swipe of black. Done. justice is served. priceless (well except for NOM's $10K)

  • 29. JT1962  |  September 8, 2011 at 6:13 am

    What I find interesting is that they posted the billboard now, today. Elections are more than a year away. Do they really plan to spend money to keep it up until then? Do they plan to keep reminding people of this for an entire year? I believe the tentative primary date for that election isn't until April. What a waste of money.

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