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WATCH: First TV ads out to defeat anti-gay Amendment 1 in North Carolina

Marriage equality

By Adam Bink

Just released by the Campaign to Protect All NC Families. Here’s the first, on how Amendment 1 would take away health insurance from the 5-year-old daughter of Melissa and Libby, a North Carolina same-sex couple who have health insurance through Libby’s employment for the city of Durham and its domestic partnership benefits plan:

If Amendment 1 passes, they are afraid that their daughter will lose her health care. And the cost of getting her an individual policy is prohibitive.

Here’s the second ad, which tells the story of a North Carolinian who is a survivor of domestic violence and currently has a protective order against her attacker. They were never married. She is afraid that a court could decide that her situation is not “domestic” because they were not married and that her protective order could be put in jeopardy.

Of note: her attacker is out of prison and she actually filmed this ad at great risk to her personal safety.

A little reaction: These ads tells the story of how much Amendment 1 overreaches in the fashion of Arizona’s Prop 107 in 2006 banning same-sex marriage and other relationships between unmarried couples of ALL genders (it was defeated 52-48% precisely because it overreached to affect people regardless of sexual orientation or gender). These ads will go up on the air starting this morning (in all markets statewide, according to the campaign) and chip away at the same Achilles’ Heel. According to the campaign’s management last night, the message of these ads tested most strongly in focus groups with North Carolina voters, but they also aren’t so poll-tested as to be flat — they are emotional and most likely resonate.

One more item of note especially to this community: these ads, were co-produced by Chad Griffin, the co-founder of the American Foundation for Equal Rights, which sponsored the Perry lawsuit challenging the Prop 8 lawsuit in the courts. Chad is also the incoming President of the Human Rights Campaign.

You can chip in here to help keep these ads on the air and increase their buy.Goal Thermometer


  • 1. Kate  |  April 23, 2012 at 7:10 am

    Well, I can't post on NOMblog, but I can (and did) e-mail Rebecca Walker herself (she has a very easy to find web site and e-mail contact; hint, hint) and asked if it's true that she is the latest "spokeswoman" for NOM and their anti-gay agenda or if they are just exploiting her writing for their own evil purposes. I sent her the link to that article and subsequent discussion. Sure hope something comes of this…………

  • 2. Kate  |  April 23, 2012 at 7:13 am

    PS – I wish I'd thought to include the part of those internal NOM documents detailing how they planned to recruit blacks and children of gay parents (feminist will do in this case, meaning Alice Walker) to speak against those parents. Begs the question ………… did they pay Rebecca Walker to use her words against her mother? Maybe someone else who e-mails her could add this info, please.

  • 3. Reformed  |  April 23, 2012 at 5:35 pm

    Kate, do you get the feeling that non one else is interested in this story? 🙂 But wait, here it is on another blog:….

    Meanwhile, the regulars at NOM are chatting away without a clue.

  • 4. Kate  |  April 23, 2012 at 5:46 pm

    Reformed, I love you! You and I are definitely on the same NOM wavelength……. I actually got an e-mail back from Rebecca Walker, saying it's not true that she is on NOM's side (which of course we already knew). But NOM certainly doesn't seem to be aware of that reality. I forwarded her the link to the NOM internal documents (thanks, Kathleen) and pointed out how they had budgeted $120,000 to locate children of gay/feminist parents who would speak publicly and on-camera against said parents. Don't know if Rebecca will read it, but hey, shouldn't she at least be receiving part of that $120,000? But of course not — NOM just takes what they want and uses it without permission or payment. Just ask Peter, Paul & Mary and John Mellencamp. Meanwhile, the NOMbies keep posted how wonderful Rebecca is because none of us can get onto the site to thank them all for commending a BISEXUAL woman's motherhood.

  • 5. Walter  |  April 23, 2012 at 7:40 am

    Such ads will resonate with reasonable people. They will not resonate with those who follow fanatically right-wing religion. The right-wing religious crowd will generally say these victims deserve such punishment for living in sin as unmarried.

  • 6. Guy in CA  |  April 23, 2012 at 10:44 am

    These are nice ads, but won't stand a chance once the Schubert-Flint ads extolling how children will be taught (brainwashed/recruited) that homosexuality is normal and you too can become a homosexual. Schubert-Flint ads really push the panic buttons of parents. It happened in California and Maine. Now Frank Schubert is in North Carolina planning to execute an attack to get Amendment 1 approved. North Carolina should brace for some real hate and fear mongering against same sex couples.

  • 7. DaveP  |  April 23, 2012 at 12:36 pm

    I agree. These ads are very well done and I hope they get lots of air time. But in addition to these palatable and informative ads, our side had better be prepared to fight back hard. They are going to compare gays to child molesters. We need to compare the anti-gay bigots who are behind this amendment to the KKK, the Aryan Nation and witch burners. We need to show that abusing the Constitution to discriminate for reasons based in bigotry has a history of terrible consequences.

  • 8. Jamie  |  April 23, 2012 at 3:24 pm

    Won't happen. Our side doesn't have the balls. That's why I've been pessimistic about the chances of this amendment going our way.

  • 9. Str8Grandmother  |  April 27, 2012 at 12:30 pm


  • 10. Warner  |  April 23, 2012 at 10:53 am

    The first one amazed me. it made no mention of the gender of the woman's partner. This amazed me, because I was expecting to see a gay couple. Its power is that it breaks through the assumption, and touches upon the fact that this destroyed straight families also.

  • 11. Danny  |  April 24, 2012 at 8:29 am

    I wish someone had of posted adds like the first in Michigan when our amendment was going through. That is the EXACT argument I was making to people as well as hospitals being REQUIRED to block access to the people you want there. People here didn't listen and now, straight folks are having buyers remorse as children they know and love are denied health insurance they once had. As well as a hospital kicking out a devote republican fiance because they can't, under state law, accommodate him as family. (was SOOO funny to hear the complaints on that front)

  • 12. Prop 8 Trial Tracker &raq&hellip  |  April 24, 2012 at 8:42 am

    […] that Protect ALL NC Families has begun airing ads in opposition to the amendment educating potential voters about the unintended consequences – from its effects on children […]

  • 13. Prop 8 Trial Tracker &raq&hellip  |  April 25, 2012 at 9:06 am

    […] the “only domestic legal union” in the state has been incredibly encouraging. The campaign released its two ads Monday morning, pointing out the unintended consequences the amendment would have on North Carolinians, gay and […]

  • 14. Rusty  |  April 26, 2012 at 11:03 am

    I am in North Carolina and live in a quite conservative county. There are both For and Against Amendment signs in our neighborhood. I would like to put an Against sign in my yard, but have no idea where to obtain one. Any help???

  • 15. AnonyGrl  |  April 26, 2012 at 11:11 am

    Try that to start off, they have signs and literature and such you can download and print. They may also have other resources, take a look and see!

  • 16. Willie  |  May 4, 2012 at 5:20 am

    Your can also contact the Raleigh GLBT Report at to learn how to get a Vote Against Constitutional Amendment signs. Hurry up and get those signs and messages out there.

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