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Pro-marriage equality coalition launches $1 million ad campaign

Marriage equality

By Jacob Combs

The Respect for Marriage Coalition, a group of more than 80 LGBT, civil rights and business organizations supportive of marriage equality, is launching a new $1 million ad highlighting statements of support for equal marriage rights made by prominent political figures of both parties, BuzzFeed’s Chris Geidner reported late last night.

A new television ad produced by the coalition features interviews with former First Lady Laura Bush, former Vice President Dick Cheney and former Secretary of Defense Colin Powell, all of whom speak in support of same-sex couples’ right to marry.  The ad concludes with President Obama’s historic inclusion of marriage equality in his second inaugural address and the words “It’s time for marriage.”

According to BuzzFeed, the ad will begin airing today on cable.  POLITICO also reported that it will be aired during the Sunday talks shows and companion print ads will run in POLITICO, the New York Times and the Wall Street Journal.

The Respect for Marriage Coalition is chaired by Freedom to Marry and Human Rights Campaign.  Along with the new ad, the group is highlighting the hashtag #Time4Marriage, which it has used before on Twitter.

As one eagle-eyed reader noted on Towleroad, the Respect for Marriage Coalition’s logo is very similar to that of the National Organization for Marriage (NOM), which opposes marriage equality.  NOM’s logo consists of two linked circles, one red and one blue.  The Coalition’s logo, on the other hand, is also two linked circles, one red and blue, although it is stylized a bit differently and the placement of the two colors is flipped.  It’s unclear whether or not this is intentional.  (Relatedly, Prop8TrialTracker.com’s original logo was designed in response to ProtectMarriage.com’s logo, but was reconfigured to show support for gay and lesbian couples.)

You can watch the new ad in full below.

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